PROJECT BRIEF

build new identity for private community recreation center.

THE LOGO

XO Movement Brand Concept

BRAND VOICE

this project came with the goal of modern meets action.

striking shapes and dynamic construction put this brand right out front.

ACTION 99%
EMPOWERMENT 92%
MODERN 98%

SOLID IDENTITY

this brand is based on releasing community power with a sense of fun.

physical and dynamic, this logo defines an active image.

CLEAR MESSAGE

“TURN LIFE ON”

enough said!

effective marketing

let us help people see what’s on your mind